21世纪新闻传媒展望(续)

• 作 者: 高兴烈
• 机 构: 深圳商报社编委会 主任、总编辑
• 出 处: 新闻采编
• 发表日期: 2000年02期
• 关键词: 政治家办报 传媒 企业家经营 深圳速度 《深圳商报》 商报 报业集团 深圳晚报 办报宗旨 报业经营

面对“第四媒体”的挑战,传统传媒当自强 为应付“第四媒体”的挑战,传统新闻传媒的对策,核心是两个字:自强。既要强身固本,以免被提.前淘汰;更要变革图强,早作适应知识经济的谋划,抢占制高点。 《深圳商报》复刊8年多来取得了超常规的发展,被业内誉为“创造了中国报业发展的‘深圳速度’、‘深圳效益’”。我在《报业崛起三基点》的论文中,尝试着揭示“深圳商报现象”的内在规律:政治家办报;企业家经营;创业者开拓。 关于政治家办报。我们致力于建设一个“政治

In the face of the challenge of “the fourth media,” the traditional media should become self-reliance. To cope with the challenge of “the fourth media,” the traditional media strategy is centered on two words: self-improvement. It is necessary to reinforce the body, so as not to be mentioned before the elimination; more to change the powerful, as early as adapted to the knowledge-based economy plan to seize the high ground. Over the past 8 years since its launch, Shenzhen Commercial Daily has achieved extraordinary development. It has been hailed by the industry as “speed of Shenzhen” and “Shenzhen benefit” for the development of China’s newspaper industry. In my essay “The Three Keys of the Rise of Press Industry,” I tried to reveal the inherent laws of the phenomenon of “Shenzhen Commercial Daily”: politicians run newspapers; entrepreneurs run; pioneers open up. About politicians run newspapers. We are committed to building a "politics