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自从法国的设计师朱尔斯谢雷特(Jules Cheret 1836-1932)于1866年在巴黎他自己的印刷厂里制作了世界上第一张彩色的平面招贴广告,在至今为止的百余年历史中,招贴一直作为广告行业中一种非常有影响力的艺术形式受到业人士的推崇,得到社会大众的喜爱。大约在第二次世界大战以后,由于历史环境、地域差异、经济条件及文化观念等不同,招贴艺术形成了以强调功能性和构成主义的德国主义、以注重字体和图形设计在招贴中传达传信息作用的瑞士式、以社会教育形式出现的波兰式和以利用摄影和印刷手段直接表现商品的美国式等主要的流派和风格的招贴艺术成为后业世界招贴艺术创作的楷模。中国的招贴艺术最初主要是作为宣传画的形式存在的,20世纪后期受西方影响,商业招贴画得到迅速发展,为
Since the French designer Jules Cheret (1836-1932) produced the world’s first color print poster in his own printing factory in 1866 in Paris in 1866, more than a hundred years of history so far Among them, the poster has been respected by practitioners as a very influential art form in the advertising industry and has been favored by the public. Around World War II, because of historical environment, geographical differences, economic conditions and cultural values, the poster art formed Germanism with emphasis on functionalism and constructivism, focusing on fonts and graphic design in the poster Information on the role of the Swiss-style, social education in the form of Polish and the use of photography and printing means the direct expression of goods such as the United States and other major genres and styles of posters art posters world poster art creation model. The poster art in China originally existed primarily as a form of posters. Influenced by the West in the late twentieth century, commercial posters were rapidly developed as