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在平面设计中,创意不仅仅是一种设计技能,更重要的是一种设计本质的外化,而设计的本质特性决定了平面设计的创意性始终游走在无限和有限的微妙关系中。但是一幅好的平面设计作品并不是具有创意性就行的,其更需要的是对现代审美需求的满足,这就要求我们在实践中采取有效措施融创意性与审美性与一体。本文在对平面设计创意性和审美性进行探讨的基础上对推进平面设计创意性与审美性发展道路进行了探索。
In graphic design, creativity is more than just a design skill, but more importantly is the externalization of a design essence that determines the creativeness of graphic design and always walks in the subtle and limited subtle relationship. However, a good graphic design work is not creative. What is more needed is the satisfaction of the modern aesthetic needs. This requires that we take effective measures in practice to combine creativity with aesthetic taste. This article explores the creative and aesthetic development of graphic design on the basis of the discussion of the creativeness and aesthetics of graphic design.