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一品牌个性是企业核心竞争力决定一个企业盈利的首要的和根本的因素是企业的吸引力。竞争战略必须从对决定企业吸引力的竞争规律的深刻中产生,其目的在于将这些规律进行变换使对企业有利。在任何行业里,无论是在国内还是在国外,无论是生产一种产品还是提供一项服务,竞争规律都寓于五种力量之中,即新竞争者进入、替代品的威胁、买方的讨价还价能力、供方的讨价还价能力及
A brand personality is the core competitiveness of enterprises One of the primary and fundamental factors that determine a company's profitability is the attractiveness of the enterprise. Competitive strategies must emerge from the depth of the competition law that determines the attractiveness of the enterprise, with the aim of transforming these laws in the interest of the enterprise. In any industry, be it at home or abroad, whether it be producing a product or providing a service, the law of competition falls within five categories of forces: the entry of new competitors, the threat of alternatives, the buyer's bargaining power , The supplier's bargaining power and