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3年前,中国消费者似乎还很少有人知道“戴尔电脑”这个名称。现在,只要对IT业稍加关心的人,都对“戴尔”耳熟能详。据IDC的统计显示,戴尔公司1999年全年PC出货量在中国居第六位,占据了2.5%的市场份额。其出货量总值则居于第五位,占市场的4.2%。戴尔公司在美国及全球市场的业绩卓著,在美国的笔记本电脑、台式机及工作站市场都居首位,服务器则在美国及全球排名第二。以上佳绩居然来自一家成立才16年的企业,更是吸引了无数人的注目。戴尔公司究竟靠什么法宝取得如此巨大的成功呢?
Three years ago, few consumers in China seemed to know the name “Dell Computer.” Now, as long as the IT industry a little care about people, are familiar with “Dell.” According to IDC's statistics, Dell's PC shipments in 1999 ranked sixth in China, accounting for 2.5% of the market. The total value of its shipments ranked fifth, accounting for 4.2% of the market. Dell has a proven track record in the U.S. and global markets with the No. 1 market for laptops, desktops and workstations in the United States and the No. 2 server in the U.S. and worldwide. The above success actually came from a company that was founded only 16 years, but also attracted the attention of countless people. What magic Dell company achieved so great success?