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海尔的张瑞敏、春兰的陶建幸、康佳的陈伟荣、长虹的倪润峰都相继改称 CEO 了。为什么 CEO 热在我国传统企业广泛出现?中国老总为何全成了“CEO”目前,我国一些企业“老总”改称 CEO,其目的动机却相当复杂。据报道,海尔集团张瑞敏是我国家电行业第一位改称 CEO 的。他解释设立CEO 的原因,在于实施国际化战略过程中为防止决策层和执行层脱节,同时也为在称谓上与国际大公司保持一致。春兰集团陶建幸出任 CEO,则是为了在把10多亿元资产量化配股给职工以后,能使自己取得的股权与拥有的更大决策权相匹
Haier's Zhang Ruimin, Chunlan's Tao Jianxing, Konka's Chen Weirong, Changhong's Ni Runfeng have been renamed the CEO. Why is the CEO Hot in China's Traditional Enterprises Widely Occurred? Why Chinese CEOs Become a “CEO”? At present, some enterprises in China, “CEOs” are renamed CEOs, and their motives are quite complex. It is reported that Haier Group Zhang Ruimin is the first name of the home appliance industry CEO renamed. He explained that the reason for the establishment of a CEO lies in the process of implementing the strategy of internationalization in order to prevent the disengagement of decision makers and executives and at the same time, it is in line with the appellation of large international companies. Chunlan Group Tao Jianxing served as CEO, is in order to quantify the allocation of more than 1 billion yuan of assets to employees, can make their own equity and have a greater decision-making power to match