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古人云:“言之无文,行而不远。”这充分道出了语言文采的价值。把话说通、写顺,这只是语言表达的基本要求。而对于以办理公务、处理事务和解决实际问题为目的的应用文来说,如果不能感染读者、打动读者,那就意味着写作的失败。因此,写作时就不能仅仅满足于上述基本要求,而应该提出更高层次的标准——鲜、美、情。一、以鲜诱人所谓鲜,是指语言要鲜活。这就要善于将群众喜闻乐见的成语、谚语、俗语(如顺口溜)、广告语、行业术语、流行歌曲、古诗文名句等或直接或改动后用于文中。请看下面的例子:
The ancients said: “Words without words, not far away.” This fully demonstrates the value of language and literature. To speak, write Shun, this is just the basic language requirements. However, for applications that aim at handling official affairs, handling affairs and solving practical problems, if they can not infect readers and impress readers, it means the failure of writing. Therefore, when writing, we can not just meet the above basic requirements, but should propose higher standards - freshness, beauty and love. First, to seduce the so-called fresh, refers to the language to be living. This should be good at the idioms, proverbs, proverbs (such as jingle), advertising slogans, industry terms, popular songs, ancient poems and other famous or directly used or modified for the text. Please see the following example: