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手机作为媒体,与传统媒体相比较,将传播权还给独立自主的社会个体,将同质化的接收群体还原为差异化的个体,将传播由单向、延时、固定转变为互动、实时、移动,并带来了社会价值观念和文化思想意识的变化。启示从业人员在观念层面要树立“以人为本”的指导思想,以尊重并满足人的传播需要作为传播的出发点与归宿;在实践层面要注意媒介融合技术的运用,为优化传播效果提供保障。
Compared with the traditional media, the mobile phone, as a media, returns the right of communication to an independent social entity and reduces the homogenized receiving group to differentiated individuals. It shifts the transmission from one-way, time-delay and fixed to interactive, real-time, Move, and brought the change of social values and cultural ideology. Apocalypse practitioners should establish a “people-oriented” guiding ideology at the conceptual level in order to respect and satisfy people’s communication needs as the starting point and end-result of communication. At the practical level, attention should be paid to the use of media convergence technologies to provide guarantee for optimizing communication effects.