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轿车行业的“普遍真理”是小企业终将灭亡。但有证据表明,通过精心的管理,小企业也可以在一定时间段内取得成功。随着亚洲金融危机的后遗症正在逐步消除全球各地的汽车整车生产厂家重新开始考虑在新兴市场的发展提出了所谓一新全球化“的观点。其中的根据是,这一全球化的新浪潮与九十年代初期相比要实际得多毕竟全球化要面对更加多变的外部环境。那么新的全球化蕴含着什么样的
The ”universal truth" in the car industry is that small businesses will perish. But there is evidence that small businesses can be successful over time, with careful management. As the aftermath of the Asian financial crisis is gradually eliminating the notion that a global automotive manufacturer reopens its so-called new globalisation in emerging market developments on the basis of this new wave of globalization Globalization has to face a more volatile external environment than it did in the early 1990s. Then what kind of new globalization