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大数据是在数据云集的时代下信息产业又一次重大的技术变革,它也为我国企业未来的发展带来了巨大的发展机遇。在管理方面,它能够驱动企业向智能化发展;在研发方面,它能够帮助企业降低研发成本;在销售服务方面,它能帮助企业为客户提供个性化的服务,但同时企业应用大数据技术还面临着诸多挑战,急需应对。
Big data is another major technological change in the information industry in the era of data gathering. It also brings tremendous development opportunities for the future development of Chinese enterprises. In management, it can drive the enterprise to intelligent development; in research and development, it can help enterprises to reduce research and development costs; in the sales service, it can help enterprises to provide personalized service to customers, but also the application of enterprise data technology Faced with many challenges, urgent need to deal with.