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兼并收购是企业的一种投资行为。做为投资行为,最大限度地降低风险、最大程度地获取收益成为投资者的目标。在成熟的市场经济条件下,企业兼并收购这种投资行为的根本动机在于利润最大化,但从具体情况来看,兼并收购的目的一般有如下3个主导方向:一是以追求现有业务的协同效应为主要目的,通过并购以后双方能在生产经营方面都提高效益,如太太药业(600380)收购丽珠集团(000513),以及太极集团(600129)收购桐君阁(000591)等;二是以追求现有业务的市场份额与市场地位为主要目的,并通过横向兼并、纵向
Merger and acquisition is an investment behavior of enterprises. As investment behavior, to minimize risk, to maximize the benefits to become investors target. Under the condition of mature market economy, the fundamental motivation of this kind of investment behavior of mergers and acquisitions of enterprises is to maximize profits. However, the purpose of mergers and acquisitions generally has the following three dominant directions from the point of view of specific conditions: First, to pursue the existing business Synergy effect as the main purpose, after the merger and acquisition, the two sides can improve their production and management efficiency, such as the acquisition of Welfare Group (600,380) Livzon Group (000,513), and the Taiji Group (600,129) acquisition of Tongjun Pavilion (000,591); Is the pursuit of existing business market share and market position as the main purpose, and through horizontal mergers, vertical