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南京是我国首批重点旅游城市之一,具有“世界博爱旅游之都”称号。旅游业的发展有力地推动了南京经济的发展,并成为南京的支柱产业之一。但是全国旅游业的兴起,使其竞争日益加剧,对南京旅游业来说是一把“双刃剑”。本文通过SWOT分析法,对南京发展旅游业进行研究,并提出了发展南京旅游业的对策。
Nanjing is one of the first batch of major tourist cities in China, with the title of “the capital of fraternity tourism in the world”. The development of tourism has effectively promoted the economic development of Nanjing and has become one of the pillar industries in Nanjing. However, the rise of the national tourism industry has intensified its competition and is a “double-edged sword” for Nanjing’s tourism industry. This paper studies the development of tourism in Nanjing through SWOT analysis, and puts forward the countermeasures of developing Nanjing tourism.