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主办方:上海交通大学传媒经济管理中心《传媒》杂志社时间:2015年7月25日地点:上海交通大学品牌是媒体在激烈的传媒生态竞争中获胜的关键要素,媒体社会责任与媒体品牌构建息息相关。2015中国传媒品牌高峰论坛第一场圆桌对话围绕“媒体的社会责任与品牌影响力构建”主题,从以下四个方面展开讨论:第一,新媒体环境中传统媒体的发展困惑;第二,社会责任的一元与多元探讨;第三,品牌与媒体影响力;第四,社会责任与媒体品牌构建之
Organizers: Media and Economic Management Center, Shanghai Jiaotong University Media Magazine Time: July 25, 2015 Venue: Shanghai Jiao Tong University Brand is a key element of the media winning in the fierce competition of media ecology. Media social responsibility and media brand building Closely related. The first Roundtable Dialogue on 2015 China Media Branding Summit centered on the theme of “Building Social Responsibility and Brand Influence of Media” and discussed the following four aspects: First, the confusion of the development of traditional media in the new media environment; second , One-dimensional and pluralistic discussion on social responsibility; thirdly, the influence of brand and media; fourthly, the social responsibility and media brand building