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在市场经济条件下,随着企业竞争的日益加剧,承载着企业商业信誉的商号及商标已经发挥着越来越重要的作用。与此同时,商号权和商标权的权利冲突也日趋频繁,成为知识产权领域最为突出的权利冲突现象之一。本文将就商号权及商标权冲突的相关问题进行介绍和探讨,以期这些理论上的探讨能为解决我国商号权和商标权的冲突问题提供有益的借鉴。
Under the condition of market economy, as the competition between enterprises grows more and more, firms and trademarks bearing the business reputation of enterprises have played an increasingly important role. At the same time, the rights conflicts between the trade name right and the trademark right have become more and more frequent, becoming one of the most prominent conflicts of rights in the field of intellectual property. This article will introduce and discuss the related issues of the trade name right and trademark conflict, so that these theoretical discussions can provide useful reference for solving the conflict between the trade name right and trademark right in our country.