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米尔顿·科特勒,这位全球顶尖的营销大师给人的第一感觉是诧异,诧异于他太了解中国的行业和企业了:对行业态势精辟独到的分析,对企业弊端一针见血的点击,对未来机遇敏锐捕捉。这种了解和把握甚至远远超出了许多中国企业家。科特勒说,服务中国企业是他的兴趣所在,他非常希望能帮助中国企业增强其在全球竞争中的份额。不能仅做世界工厂当众多的中国企业兴奋于“中国是世界工厂”这一论断,也满足于自己是这个世界工厂里一个繁忙的“加工车间”时,科特勒说,中国不应该仅仅做世界工厂。中国不应该仅仅只做世界工厂,而要更多地向价值链上游转移,成为更多附加值的产品生产商,中国企业要学会打造品牌,学会占有分销资源、生产资源,其中品牌资源的建设与拥有非常重要。他举了一个例子,在美国买一件需要
Milton Kotler, the world's top marketing guru gives the first impression is surprised, surprised at his knowledge of China's industries and enterprises too: a brilliant analysis of the industry trend, the sharp blow to the business clicks, Keen to capture the future opportunities. This understanding and grasp goes well beyond many Chinese entrepreneurs. Kotler said he is interested in serving Chinese enterprises and he very much hopes to help Chinese enterprises to enhance their share of global competition. Can not Just Do the World Factory When many Chinese companies are excited about the assertion that “China is a factory in the world” and are satisfied that they are a busy “processing shop” in this world factory, Kotler said that China Should not just do the world factory. China should not just make factories in the world but shift more to the upper reaches of the value chain to become more value-added product manufacturers. Chinese enterprises should learn to build brands and learn to own distribution resources and production resources. The construction of brand resources Having and having is very important. He gave an example, in the United States to buy a need