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传统教学方式远远无法满足营销类课程综合性、应用性方面的需求,主要表现在学生对营销知识的运用能力不强、教师缺乏企业实践经验和教材内容无创新等方面。本文探讨体验式教学方法在营销类课程设计中的实际应用,包括主体思想、应用形式等,旨在为提高营销教学质量、满足人才需求等方面的决策提供有益参考。
The traditional teaching methods are far from meeting the needs of comprehensive and applied sexual marketing courses, which are mainly manifested in the students’ weak ability of using marketing knowledge, the lack of practical experience of teachers and the non-innovation of teaching contents. This article explores the practical application of experiential teaching method in the design of marketing courses, including the main ideas, application forms and so on, aiming to provide useful reference for decision-making on improving marketing teaching quality and meeting the needs of talents.