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由狂热追捧到理性审视,人们的眼光越来越高。如何将产品与品牌的核心价值传递给参展观众,成了更高的挑战。也许抓住车展观众的观展取向,才是车展营销中最核心的问题。
From fanatical pursuit to rational examination, people’s eyes are getting higher and higher. How to pass on the core values of products and brands to exhibitors has become a higher challenge. Perhaps to seize the car show audience view of the exhibition is the most central issue in the auto show marketing.