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现代企业制度建设,市场竞争已从传统的价格竞争转入品牌竞争。要掌握市场竞争的主动权,必须以品牌为先导,而品牌所蕴涵的丰富的内容已不仅仅体现在优异的实物质量方面,更多的是体现在企业精神的质量文化方面。近年来,江苏上上电缆集团有限公司在品牌的培育、提炼和创新中逐步形成了独特的质量文化,成为“上上”品牌的核心内涵,代表着“上上人”的价值观和行为准则,故而有着持久的生命力,成为企业核心竞争力的精髓。
Modern enterprise system construction, market competition has shifted from the traditional price competition into brand competition. To grasp the initiative in market competition, we must take the brand as the guide, and the rich content of the brand has not only reflected in the excellent physical quality, more is reflected in the spirit of enterprise quality and culture. In recent years, Jiangsu Shangshang Cable Group Co., Ltd. has gradually formed a unique quality culture in the cultivation, refining and innovation of the brand and became the core content of “Shang Shang” brand, representing the values and code of conduct of “Shang Shang Ren” Therefore, it has a lasting vitality, becoming the essence of the core competitiveness of enterprises.