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我国经济体制改革后,随着对外开放政策的实施,外资企业的出现,《公共关系学》于本世纪八十年代初便传入我国。礼仪,则作为公共关系学的一部分也同时传入。鉴于市场经济体制的建立、发展,人际交往频繁和人的整体素质提高的迫切需要,“礼仪”已作为一门独立的课程在有关专业及职工培训中被广泛的讲授。为教好这门课程,我的体会是: 1.注重教材的选择 礼仪课是门新增课程,目前中国尚无礼仪博士生与导师。礼仪教材较之公关教材要少得多,因此,教这门课如何选择一本比较好的、适合于本专业需要的教材就至关重要了。不同教材各有千秋也各有不足,因此只能是以一本教材为主,在这基础上综合不同版本教材的特点,适当进行增删,我认为《现代公关礼仪》(秦启文著·西南师大出版社1994年版)阐述得比较全面,理论系统性较好,深度合适,因而
With the implementation of the policy of opening up to foreign countries and the emergence of foreign-funded enterprises after the reform of China’s economic system, “Public Relations Studies” was introduced into our country in the early 1980s. Etiquette is also introduced as part of public relations. In view of the urgent need for the establishment and development of a market economy system, frequent interpersonal contacts and the improvement of the overall quality of people, “etiquette” has been widely taught as an independent course in relevant professions and staff training. To teach this course, my experience is: 1. Pay attention to the choice of materials etiquette course is the door to add courses, at present, China has no etiquette doctoral and mentor. Etiquette teaching materials much less than the public relations textbooks, teaching this course how to choose a better, suitable for the professional needs of the textbooks is crucial. Different textbooks have their own advantages and disadvantages, so they can only be based on one textbook. On the basis of the characteristics of different versions of textbooks, appropriate additions and deletions can be made. I think that “modern public relation etiquette” (Qin Qiyuan · Southwest Normal University Press 1994 edition) elaborated more comprehensive, theoretical system is better, depth appropriate