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在全球信息化不断发展的今天,现代传媒在人们的生活中也占据着一定的地位,而现代传媒的发展往往离不开传统节日的传播。传统节日是每个不同国家、不同地域、不同的象征性标志,对我国而言,传统节日是我国宝贵的非物质文化遗产,也是先辈流传下来的宝贵精神财富。我国传统节日里面包含着古代中华人民对未来美好生活的向往,以及不断艰苦奋斗的精神等等,是我国独特的艺术瑰宝。现代传媒在发展的今天,意识到了传统节日的重要性,并且把对传统节日的传播有着独特的见解,将现代传媒和传统节日的民族性构建结合起来,以获得相互的促进发展。
With the continuous development of global informationization, modern media also occupy a certain position in people’s lives. However, the development of modern media is often inseparable from the spread of traditional festivals. Traditional festivals are the symbolic symbols of each country, region and symbol. For our country, the traditional festivals are the precious intangible cultural heritage of our country and the precious spiritual wealth handed down by the ancestors. China’s traditional festivals contain the ancient Chinese people longing for a better life in the future, as well as the spirit of continuous hard work and so on. It is a unique art treasures of our country. In its development today, modern media is aware of the importance of traditional festivals and has unique views on the propagation of traditional festivals. It combines modern media with the nationality of traditional festivals to achieve mutual promotion and development.