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世界杯不但是球迷的盛宴,而且是商家营销的舞台,本届世界杯也催生了形形色色的“世界杯保险”。2014年的夏天,世界杯四年一度的战火再次燃起。不知从何时起,世界杯已经不仅是球迷的节日,更变成了一场集体狂欢,面对这场足球的饕餮盛宴,人们尽情地释放着积攒了四年的激情,身边的人无论是不是球迷,都时刻关注和参与着世界杯的话题。而众多商家自然也从世界杯的高关注度中嗅到了无限商机,世界杯,不仅是绿茵场上的强者交锋,更是场外的营销较量。虽然中国队总是无缘世界杯,但这并不影响国人对于世界杯的狂热之
World Cup is not only a feast of fans, but also the stage of business marketing, the World Cup also gave birth to all kinds of “World Cup Insurance.” In the summer of 2014, the World Cup’s four-year war rekindled. I do not know since when the World Cup has not only a fan festival, has become a collective carnival, the face of this football gluttonous feast, people enjoy the accumulation of four years of passion, surrounded by people whether it is not Fans, are always concerned about and participate in the topic of the World Cup. While many businesses naturally from the World Cup high degree of attention smelt unlimited business opportunities, the World Cup, not only the strong pitch on the pitch, but also off-market marketing contest. Although the Chinese team always missed the World Cup, but this does not affect people’s enthusiasm for the World Cup