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竞争激烈的广告行业,无论是服务型广告代理公司,还是媒体销售型广告公司,整体感觉越来越不被客户重视。现在的广告行业,名片称呼越换越大,总监、副总漫天飞,副总裁、总裁也开始用上了。纵观行业,开发成本越来越高,获得客户越来越难,竞争激烈导致行业利润率普遍偏低,广告代理已成为典型的“高风险、低利润”行业。
The highly competitive advertising industry, whether it is service advertising agency, or media sales advertising company, the overall feeling less and less customer attention. Now the advertising industry, the more the name card to change more, director, vice president of sky, vice president, president also began to spend. Throughout the industry, more and more high-cost development, access to customers more and more difficult, highly competitive industry led to generally low profit margins, advertising agency has become a typical “high-risk, low-profit ” industry.