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包装的设计是一种独特的艺术形式,在设计人员的精心构思下,经过色彩设计、文字设计、图形设计和编排设计等设计后,向购买大众传达包装物品的属性以及实用信息等。中国传统灯笼图形元素题材宽泛、底蕴丰厚,是其他艺术所不具备的。如何把中国传统灯笼图形元素应用于包装设计,以适应市场多元化设计的发展是一个重要的任务。同时随着社会的发展,消费者欣赏水平不断提高,市场迫切需要带有“中国味”的新颖设计来响应消费者的需求。
Packaging design is a unique form of art, designers and designers, through the color design, character design, graphic design and layout design design, to the general public to convey the packaging of the properties and practical information. Chinese traditional lanterns graphic elements of a wide range of topics, rich heritage, is not available in other arts. How to apply the traditional Chinese lantern graphic elements to package design to meet the diversified market development is an important task. At the same time, with the development of the society, consumers enjoy increasing levels of appreciation, the market urgently needs a new design with “Chinese flavor” to respond to consumer demand.