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广播广告自2008年以来的高速增长让市场和业界开始重新将关注的目光投向广播——这个曾一度被讨论是否会被边缘化的媒体。媒体接触方式的改变是广播重获新生的最重要原因之一。传统的广播收听人群已经从20%降为7.3%,与此同时,伴随着国内
The rapid growth in radio advertising since 2008 has given the market and industry a resurgence of attention - a media that was once discussed for marginalization. The change of media contact is one of the most important reasons for the rebirth of radio. The traditional radio listening population has been reduced from 20% to 7.3%, at the same time, accompanied by domestic