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提出了基于 Vague链接倾向图的广告决策模型 .在分析网络广告有关特性的基础上 ,定义了 Vague关系的自反、对称与传递特性 ,特别强调了对于 Vague链接倾向图中的传递特性的应用 .通过计算广告与 Web链接网的总体匹配度 ,分析了广告在用户中所产生的不同影响程度 ,同时还给出了关于广告投放的 Vague决策算法 ,实现了在广告预算经费一定的前提下 ,如何投放广告于不同的 Web站点以获取最大的收益
An advertisement decision model based on Vague Linkage Propensity Graph is proposed.On the basis of analyzing the related characteristics of Vague Linkage, the reflexivity, symmetry and transfer of Vague relation are defined, and the application of the transfer characteristic in Vague Linkage Propensity Graph is especially emphasized. By calculating the overall matching degree of advertisements and Web links, this paper analyzes the different influences of advertisements on users. At the same time, it also gives the Vague decision algorithm about advertisement delivery, and realizes that under the premise of certain advertising budget, Serve ads on different websites for maximum benefit