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营销精细化是个好东西,从理论上来说,营销精细化能更好地提升市场覆盖率,提升销量,关键是提升盈利率。但是,这仅仅只是理论,一旦实施营销精细化,销售员工数量必然上涨,必然带来更为复杂的人事管理问题。而管人,尤其是管理中国人,是要比做销售难上千百倍的事情。管一百个业务人员和管五百个业务人员绝不是管理数量翻倍的问题,而是管理难度翻倍的问题。在当前,我国企业的生产管理水平能达到西方发达国家上个世纪90
Marketing refinement is a good thing, in theory, refined marketing can better improve market coverage and increase sales, the key is to increase profitability. However, this is just a theory. Once the marketing is refined, the number of sales staff will inevitably rise, which will inevitably lead to more complicated personnel management issues. Managers, especially Chinese, manage to do things thousands of times harder than sales. To manage 100 business workers and manage 500 business people is by no means the issue of doubling the number of management tasks but rather doubling the difficulty of management. At present, the production management level of Chinese enterprises can reach the developed countries in the world 90 in the last century