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中国的公关教育包括高等教育和职业培训两大部分。改革开放以来,随着公关实务在国内许多领域的不断拓展,以西方现代化公关理论为基础的公关课程相继也在一些重点大学开设,如广州的中山大学率先在新闻系设立了公关教研室,为在校相关专业的本科生设立了公关课程,随后很多综合性大学都不同程度地实施了公关教育。90年代后期,大批国际著名公关公司进入中国市场,他们为企业引进了专业公关公司全新的理念和运作方式,越来
China’s public relations education, including higher education and vocational training in two parts. Since the reform and opening up, with the continuous expansion of public relations practice in many fields in China, public relations courses based on western modern public relations theory have also been set up in some key universities one after another. For example, Zhongshan University in Guangzhou took the lead in setting up a public relations department in the journalism department. University-related undergraduate students set up a public relations course, followed by many comprehensive universities have implemented different levels of public relations education. In the late 1990s, a large number of well-known international public relations companies entered the Chinese market. They introduced brand-new philosophy and mode of operation for professional public relations companies, and more and more