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本文在掌握大量第一手统计资料的基础上回顾了全国科技成果转化情况,并重点关注旅游业所在第三产业的科技成果应用;利用近几年的相关统计数据,分析科技成果转化与旅游企业自主品牌建设中存在的主要问题;针对这些问题提出了相应的对策与建议。
Based on a large amount of first-hand statistical data, this paper reviews the transformation of the national scientific and technological achievements and focuses on the application of scientific and technological achievements in the tertiary industry where tourism is located. Using the relevant statistical data in recent years, this paper analyzes the transformation of scientific and technological achievements and tourism enterprises The main problems in the construction of own brand; the corresponding countermeasures and suggestions are put forward in view of these problems.