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一、引言以往在国内举办的大型运动会基本上都是政府出资或以政府出资为主,市场开发既无统一的做法,也无完整的体系,所筹集的资金对赛事的筹办产生的作用较小。我国申奥成功后,根据奥运会筹办的惯例,特别是近几届奥运会筹办的做法,北京奥组委确定了无需政府出资,通过市场开发筹集奥运会举办所需的资金、
I. INTRODUCTION In the past, large-scale games held in China were basically funded by the government or funded by the government. There was neither a unified approach nor a complete system for market development. The funds raised had a small effect on the preparation of the events . After the successful bid for the Olympic Games in our country, according to the conventions for the preparation of the Olympic Games, especially the preparation for the Olympic Games in recent years, BOCOG has determined that without the government funding, the funds needed to raise the Olympic Games through market development,