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2012上海(国际)眼镜展会首次亮相于上海世博展馆,在这场颇具国际性的眼镜业开年盛会上,国内眼镜企业在打造自主品牌方面皆备足工夫,通过展会提升品牌形象。通过展会采访,本刊记者感受到更多的是,即使有越来越多的国外品牌大举入华,国内眼镜企业信心不减,打造自主品牌的步伐正在加快。不少企业坦言,为更好地迎接上海展会,他们早在六七个月前就已经着手开始准备工作,
2012 Shanghai (International) Optical Fair debut at the Shanghai World Expo pavilion, in this rather international ophthalmic industry to open the annual event, the domestic optical companies in creating their own brands are ready to enhance the brand image through the show. Interview through the show, correspondents feel more is that even if more and more foreign brands into China, the confidence of domestic optical business diminished, the pace of building its own brand is accelerating. Many companies frankly, in order to better meet the Shanghai exhibition, as early as six or seven months ago they have already started preparations,