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奥运会与旅游结合所产生的奥运旅游效应成为我国旅游界研究的热点之一。本文在简要回顾世界奥运与旅游结合历史的基础上,首先对奥运会对举办城市的旅游效应作了简要分析,在此基础上提出了促进北京奥运旅游可持续发展的对策。
The Olympic tourism effect produced by the combination of the Olympic Games and tourism has become one of the hot spots in the tourism circle in China. Based on a brief review of the history of the Olympic Games and tourism in the world, this paper briefly analyzes the tourism effects of the host cities in the Olympic Games and puts forward some countermeasures to promote the sustainable development of the Beijing Olympic Games.