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本研究使用抽样方法,选定国内十家公益类非政府组织研究观察期内的微博信息进行分类统计,以分析微博信息内容与机构自身社会功能的关系。在此基础之上,对部分样本进行框架分析,结果显示,样本信息中呈现出“利益与责任”和“情感联系”两种框架。此外,通过对比个人、企业和社会组织、政府、公众取向中的责任归属和解决对策,发现二者并无正相关。
This study uses the sampling method to select the ten non-profit NGOs in China for the classification and statistics of the Weibo information during the observation period to analyze the relationship between Weibo content and the organization’s own social functions. On this basis, the framework analysis of some samples shows that there are two kinds of frameworks: “interest and responsibility” and “emotional connection” in the sample information. In addition, it is found that there is no positive correlation between the two by comparing the ownership of responsibility and solutions in the orientation of individuals, enterprises and social organizations, government and public.