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商家与厂家关系一向都是非常微妙的,虽有博弈,但更多的还是合作。只有一成不变的厂商,没有一成不变的市场。当消费者需求发生变化、零售业态发生变革、竞争发生变化时,渠道本应顺势而变。但每逢渠道的变革时,为什么受伤的总是我?掌控了渠道就等于掌控了市场,但我们面对的不仅是一个最有潜力的市场,同样也是一个最难以琢磨的市场。为了更好地掌握市场,赢得终端,制造企业在渠道模式上不断变革,在这种形势下,不想让自己成为渠道变革的牺牲者,唯有以变应变,两手准备。
Business and factory relations have always been very delicate, although the game, but more or cooperation. Only a static company, there is no immutable market. When consumers’ needs change, retail formats change, and competition changes, the channels should change. However, every change in the channel, why always wounded? Control of the channel is tantamount to the market, but we face not only the most potential market, but also the most difficult to ponder the market. In order to better grasp the market, to win the terminal, manufacturing enterprises in the continuous transformation of the channel model, in this situation, do not want to make themselves the victim of changes in the channel, only to be flexible and hands-on preparation.