论文部分内容阅读
继短信神话之后,网络广告再一次成为各大网站争夺的主战场。2003年1至7月,新浪网络广告收入16849万元,占全国网络广告市场的37.8%;搜狐网络广告收入11167万元,占网络广告市场的25%;网易的网络广告收入3318万元,占网络广告市场的7%。2002年中国网络广告只有约4.9亿元.而2003年我国网络广告支出总额将达到6.2亿元,仅2003上半
Following the myth of SMS, online advertising once again become the main battle for the site of the major sites. January to July 2003, Sina advertising revenue 168.49 million yuan, accounting for 37.8% of the national online advertising market; Sohu online advertising revenue 111.67 million yuan, accounting for 25% of the online advertising market; Netease’s online advertising revenue 33.18 million yuan, accounting for 7% of online advertising market. China’s online advertising in 2002 was only about 490 million yuan while in 2003 the total amount of online advertising in China will reach 620 million yuan, only the first half of 2003