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从娱乐、电视剧到旅游、情感、财富、女性,省级卫视从当初的无定位、无战略,到如今纷纷寻找定位、制定战略,正逐渐摸索着各自的差异化发展之路。可以看出,省级卫视的发展,已经进入了初步的战略竞争阶段,如何在公共导向、观众收视和客户传播的结构中取得平衡和差异,是战略抉择的先决条件。而从目前而言,如何将一个明确的战略定位坚持下去,强化执行,进而上升到整体层面的战略系统,是个现实而艰巨却又不能逃避的难题。破题不但需要改革的勇气,更
From entertainment, drama to tourism, emotion, wealth, women and provincial TV from the original no positioning, no strategy, and now have to find a position, to develop strategies, are gradually groping their own differentiated development. It can be seen that the development of provincial satellite TV has entered a preliminary stage of strategic competition. How to strike a balance and difference in the structure of public orientation, audience rating and customer communication is a prerequisite for the strategic choice. However, for now, it is a real but arduous task that can not be evaded on how to persevere in a clear strategic positioning and strengthen its implementation so as to rise to the overall strategic level. Break the topic not only need the courage to reform, more