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以环洪泽地区特色资源淮山药为原料加工成的钙强化儿童粉丝,是在赵集粉丝工艺基础上,针对儿童营养需求的一种功能性粉丝,钙强化儿童粉丝,不仅具有强阴益肾的功效,更具有预防钙缺乏,促进生长、发育、增强人体免疫力的功效,深受淮安地区民众的喜爱。然而,该功能性粉丝的销售,还仅仅局限于淮安地区,市场推广力度远远不够,现有的经营模式制约了市场份额的拓展,本文针对钙强化儿童淮山药粉丝市场发展现状,简要探讨了钙强化儿童淮山药粉丝市场品牌策划案。
To Hongshou District resources resources of yam medicine as raw materials processed into calcium-enhanced children’s fans, fans in the process of Zhaoji fans, based on nutrition needs of children as a functional fan, calcium-enhanced children’s fans, not only has strong yin and kidney Efficacy, but also to prevent calcium deficiency, promote growth, development, enhance the effectiveness of human immunity, deeply loved by the people in Huaian. However, the sales of functional fans are still limited to Huai’an, the market promotion is far from enough, and the current business model restricts the expansion of market share. In this paper, the status quo of calcium-strengthened children’s Yao-Hua drug market is briefly discussed Calcium fortified children Yaoyao drug powder market brand planning case.