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关注理由 在涉足医药零售领域的制药企业中。三九是力度最大也是吸引眼球最多的一个。从最初“花掉13亿打造万家连锁店”的豪言到近期三九连锁药店在各地扩张屡屡受阻的报道一直不绝于媒体。在政策利好的激励下,二九抱着很高的心劲儿进入了这个行业,因为一切从新开始,所以起点高于任何一家医药连锁企业,包括聘请国际著名咨询顾问公司量身定造现代概念的连锁体系计划;斥巨资在武汉建设一个现代化的大型物流中心;运用稔熟的资本运作手段对落后的区域医药公司进行并购、重组。然而,三九的理想模式遭遇了现实的坚冰;地方保护、收购企业的员工安置、价格战导致的零售毛利率愈来愈低以及现代的发展思路与传统经营理念的冲突。于是,三九很少再提万家连锁之类的目标,急攻猛进的扩张策略也在向稳步前进并注重与变革管理节奏相匹配的方向调整,注重研究商业特殊的运行规律。潜心管理流程、经营技术的提升。随着加入WTO后市场游戏规则的改变,中央对地方保护壁垒的着力清理,三九走向理想的步伐会更坚定。 正是基于以上理由,虽然因为种种原因三九退出了本次连锁药店连锁百强的排名,它依然成为了我们关注的对象。
The reasons for concern are among the pharmaceutical companies involved in the pharmaceutical retail sector. March 9 is the biggest effort is to attract the most eyeball one. From the initial “spend 130000000 to build Wanjia chain” rhetoric to the recent Sanjiu chain pharmacies in various places have been blocked repeatedly reported coverage has been endless in the media. In the policy of encouraging incentives, 29 holding a high heart Jin Er into the industry, because everything is starting from a new beginning, so the starting point higher than any of a pharmaceutical chain, including the appointment of internationally renowned consultants tailored to modern concepts Of the chain system plan; spending huge sums to build a modern large-scale logistics center in Wuhan; use of familiar capital operation means to the backward regional pharmaceutical companies mergers and acquisitions, restructuring. However, the ideal model for March 19 faced a real ice storm. Local protection, the placement of employees in acquired enterprises, the ever-lower retail gross profit margin caused by price wars, and the conflict between the modern development concept and the traditional business philosophy. As a result, Sanyuang rarely mentioned the goal of a 10,000 chain, and the aggressive expansion strategy is also making steady progress and focusing on matching with the rhythm of change management. The study focuses on the special laws governing business operations. Concentrate on management processes, business technology upgrade. With the change of the rules of the game in the market after China’s accession to the WTO, the Central Government will make efforts to clean up local protection barriers and will be more firm in moving toward the ideal. It is based on the above reasons, although for various reasons Sanjiu out of this chain of pharmacy chain top 100 rankings, it remains the object of our attention.