论文部分内容阅读
推销屡败不馁终于摸准门路1991年,我所在的中原电子技术研究所从香港引进了年产600万只石英晶体生产线,想要大干一场。然而,没想到的是负责引进设备的港商在拿到最后一笔货款后,仅给了一份5万只的订单,便撕毁协议。产品包销合同成了一纸空文。当时,厂里没有销售科,内销、外销渠道一个也没有,而全国40多家同类型的工厂,也有十几家处于停产和半停产状态,市场竞争十分激烈,怎么办?与其坐以待毙,不如起而奋争。于是,我承担起了推销产品的重任。
In 1991, my institute of Zhongyuan Electronics introduced an annual output of 6 million quartz crystal production lines from Hong Kong and wanted to make a big difference. However, what I did not expect was that the Hong Kong businessmen responsible for introducing the equipment, after getting the final payment, only gave a 50,000 order and the agreement was to be torn down. Product underwriting contract has become a dead letter. At that time, there were no sales branches in the factory, none of the domestic and export channels, while more than 40 factories of the same type in the country were in the midst of shutdown and semi-shutdown. The market competition was fierce. What to do with them? And fight. So, I assume the responsibility of selling products.