【摘 要】
：
针对具体品牌的风格进行市场分析、研究及创意设计,是服装专题设计教学思路的本质,也是教学与市场相结合的新形式,这一过程可使学生通过项目研究式的学习,模拟品牌设计程序和
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针对具体品牌的风格进行市场分析、研究及创意设计,是服装专题设计教学思路的本质,也是教学与市场相结合的新形式,这一过程可使学生通过项目研究式的学习,模拟品牌设计程序和过程。学生在对具体品牌的风格有了一定的市场分析、研究后,就要在对原始素材加深理解的基础上,根据流行时尚酝酿新的设计思维并逐步深化。在深化构思阶段,老师应尽可能引导学生进行多向性的流行元素探索,不拘泥于一个方向和一种模式,突破框架的限制,从全方位、全新的角度来思考,使品牌设计思维逐步深化。
Market analysis, research and creative design for the specific brand style are the essence of the teaching thought of fashion thematic design as well as a new form of combining teaching with the market. This process enables students to study the brand design process through project-based learning And process. Students in the specific brand style has a certain market analysis, after the study, it is necessary to deepen understanding of the original material, based on the popular fashion brewing new design thinking and gradually deepen. In deepening the conceptual stage, the teacher should guide students to explore as much as possible the multi-directional elements of the popular, not rigidly adhere to a direction and a model, breaking the framework of restrictions, from a full range of new perspectives, brand design thinking step by step deepen.
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