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随着新闻传播领域“买方市场”的形成,“报道什么”和“如何报道”成为各个媒体新闻报道着力的核心所在,竞争也愈演愈烈。其中一个突出表现就是,很多新闻媒体都在以相当大的财力、物力和人力,不断加强“独家新闻”的策划与报道。目的在于以“独家产品”造成独家影响,形成独家魅力,塑造独家品牌,以赢得更多的受众,占取更大的新闻传播市场。这无疑是令人兴奋的景象。那么,到底什么样的新闻才称得上是“独家新闻”,我们将从新闻传播的完整过程出发,对“独家新闻”的内涵作一个系统的分析,使大家对独家新闻有一个比较全面的认识。
With the formation of the “buyer’s market” in the field of news and media, “what is reported” and “how to report” have become the core of every media coverage, and the competition intensified. One of the outstanding manifestations is that many news media are constantly strengthening the planning and reporting of “exclusive news” with considerable financial, material and human resources. The purpose is to create exclusive influence with “exclusive products”, create exclusive charisma, create exclusive brands, win more audiences and take greater market for news media. This is undoubtedly an exciting sight. So, in the end what kind of news can be regarded as “exclusive news”, we will proceed from the complete process of news dissemination, the content of “exclusive news” to make a systematic analysis, so that everyone on the exclusive news have a more comprehensive understanding.