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近几年随着新媒体的异军突起,网络生活几乎涵盖了我们日常生活的方方面面。而在风风火火的电影市场中,网络也逐渐起到了举足轻重的作用。纵观这几年的中国电影市场,网络营销的力度大大增强,甚至成为电影营销的绝对主角,而反观曾经的电影营销的“三驾马车”(海报、预告片、电视广告)如今却逐渐沦为配角。
In recent years, with the sudden emergence of new media, online life covers almost all aspects of our daily life. In the fast-paced movie market, the Internet has gradually taken the pivotal role. Throughout the past few years, the Chinese movie market has greatly enhanced its network marketing efforts and even become the absolute protagonist of movie marketing. On the contrary, the “troika” (posters, trailers, TV commercials) Gradually reduced to supporting role.