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品牌是产品和消费者之间的桥梁,一个成功的品牌能够培养出相对稳定的消费者群体,吸引更多的消费者因为品牌知名度而去购买产品。品牌创意的实质就是品牌运营者对品牌进行想象和创作,使品牌要素能够体现品牌个性的过程。品牌创意的生成遵循一些基本的规则,品牌创意表现形式包括标志设计、企业形象、产品包装、广告宣传、产品海报、橱窗展示、公关礼品、网站建设等等。好的品牌仰赖创意开拓市场空间。
Brand is the bridge between products and consumers. A successful brand can cultivate a relatively stable consumer group and attract more consumers to buy products because of brand awareness. The essence of brand creativity is the brand operator’s imagination and creation of the brand, so that brand elements reflect the process of brand personality. The creation of brand creativity follows some basic rules. Brand creative expressions include logo design, corporate image, product packaging, advertising, product posters, window displays, public relations gifts, website building and so on. Good brand depends on creativity to open up market space.