论文部分内容阅读
在战火纷飞的战国时代， 纵横家以其高超的传播技巧脱颖而出。 本文试图分析苏秦在游说诸侯时的言论， 以探索其传播技巧。 研究发现， 苏秦取得良好传播效果的技巧在于： 审时度势、 恐惧诉求和情感诉求。这些技巧展现了纵横家的传播智慧， 同时也体现了社会过渡时期的复杂性。
In the war-torn Warring States period, vertical and horizontal home with its superb communication skills come to the fore. This article attempts to analyze Su Qin’s rhetoric when lobbying princes to explore their communication skills. The study found that Su Qin’s technique for achieving a good communication effect lies in the following: timeliness, fear and emotional appeal. These skills show the aspect communication wisdom, but also reflects the complexity of social transition period.