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图书发行网点是整个图书流通流域的中心环节。一个地区发行网点的规模和设施,是反映一个地区经济、政治、文化面貌的窗口,是决定图书发行工作成效的关键一环。而网点的合理布局与设置,则与读者心理息息相关,必须悉心探索和研究,以求满足读者的需要和愿望。一、网点及其配置图书市场营销战略的成功,最后取决于销售网点。例如,当某种(些)新书出版后,如不及时运送到书店网点,或虽然已达网点,但没有陈列在店堂适当的分类柜台、书架里,
Book distribution outlets is the central part of the entire book circulation basin. The size and facilities of a regional distribution network reflect the economic, political and cultural outlook of a region. It is a key element in determining the effectiveness of the book distribution. The reasonable layout and setting outlets, and readers are closely related to the psychological, we must carefully explore and research, in order to meet the needs and aspirations of readers. First, the outlets and their configuration Book marketing strategy success depends on the final sales outlets. For example, if a new book (or books) is not delivered to the bookstore outlets promptly after it has been published, or even though it has reached its outlets, it has not been displayed in the appropriate counter, shelf,