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在市场经济条件下,让用户满意,企业才有市场;有市场,企业才有效益;让社会满意,企业才能不断发展。为此,企业必须注意规范自己行为,在社会和公众面前树立自己良好的形象。 规范企业的生产行为,树立一流的产品形象。产品形象是企业形象的重要内容。过硬的产品是企业占领市场、赢得用户的先决条件,是企业实现自身价值的物质基础。在生产过程中,通过加强企业内部的职业道德建设,使企业提高管理水平、严格操作工艺、增加科技含量、降低成本消耗,才能向社会提供人民群众所需要的高质量的产品。这是企业唯一的追求,绝不能用假、冒、伪、劣产品欺骗用户、坑害用户。在向用户提供质优价廉产品的同时,获得合理的企业利益,促进企业不断发展。 规范企业的销售行为,树立良好的企业信誉。企业形象和企业信誉总是联在一起的。在抓好产品质量和服务质量的同时,还要加强产品销售的职业道德建设,规范企业的销售行为。在产品的销售过程中做到:一要公平竞争。在市场竞争中,企业的道德责任客观上要求不能把一切市场竞争行为看成是只追求自身利益的行为,而必须顾及他人、消费者和整个社会的利益。企业在竞争中要讲效益、讲利润,但又不能搞拜金主义;要敢于与竞争对手争高下,但又不能用残忍,卑劣的手段打击,陷害竞争
In the market economy conditions, so that customer satisfaction, companies have a market; the market, companies have effective social satisfaction, companies can continue to develop. To this end, enterprises must pay attention to regulate their own behavior, in the community and the public to establish their own good image. Standardize the production behavior of enterprises, establish first-class product image. Product image is an important part of corporate image. Excellent product is the prerequisite for the enterprise to occupy the market and win the users, which is the material basis for the enterprise to realize its own value. In the production process, we can provide the society with the high-quality products that the masses need by strengthening the construction of professional ethics within the enterprises so that the enterprises can improve the management level, strictly operate the technology, increase the scientific and technological content and reduce the cost and consumption. This is the only pursuit of enterprises, must not use fake, false, fake and inferior products to deceive users, hurt users. In providing users with quality and cheap products at the same time, access to a reasonable business interests, and promote the continuous development of enterprises. Standardize the sales activities of enterprises, establish a good corporate reputation. Corporate image and corporate reputation are always linked together. In doing a good job of product quality and service quality, but also to strengthen product sales professional ethics, standardize the company’s sales behavior. In the product sales process: First, fair competition. In the market competition, the moral responsibility of enterprises objectively demands that all market competition behaviors can not be regarded as actions that only pursue their own interests, and must take into account the interests of others, consumers and the society as a whole. Enterprises in the competition should talk about efficiency, profit, but can not engage in money worship; to dare to compete with competitors, but not cruel, despicable tactics, framed competition