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有数据显示,30家典型房企销售总额达33477亿元,同比增长47%;销售面积27768亿平方米,同比上涨34%。虽然2016年30家典型房企销售金额和面积双双创下历史新高,但是占80%的中小房企业绩下降明显,尤其项目在三、四线城市的中小房企业绩更惨,甚至有被淘汰出局的危险。业内专家认为,2017年对于中小房企来说,抓紧退出是最好的,也是最后的机会。面对严峻的房地产市场环境,中小房企应该如何探寻存活之路?寻求转型升级;从单一的住宅市场,转为多元化;通过做差异化产品,获得一定的市场空间;
Data show that sales of 30 typical real estate enterprises reached 3,347.7 billion yuan, an increase of 47%; sales area of 2,776.8 billion square meters, up 34%. Although the sales volume and area of 30 typical real estate enterprises hit a record high in 2016, the performance of small and medium-sized real-estate enterprises dropped significantly, in particular, the performance of small and medium-sized housing enterprises in third and fourth tier cities even worsened and even eliminated danger. Industry experts believe that in 2017 for small and medium-sized housing prices, the withdrawal is the best, but also the last chance. Faced with the harsh real estate market environment, small and medium-sized housing enterprises should explore ways to survive? Seek transformation and upgrading; from a single residential market, diversified; through differentiated products, access to a certain amount of market space;