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在世界经济一体化、网络化的今天 ,以知识经济、网络经济和电子商务革命为特征的新经济大潮扑面而来 ,商业环境、管理模式的变革及全球化的竞争使中国企业面临前所未有的机遇和挑战。电子商务既是知识经济时代的产物 ,也是网络经济的企业主体形式 ,还是未来流通企业的典型模式
Nowadays, with the integration of economy and network in the world, the new economic tide characterized by knowledge economy, internet economy and e-commerce revolution is blowing in the face. The business environment, the change of management mode and the globalization competition make Chinese enterprises face unprecedented opportunities And challenge. E-commerce is not only the product of the era of knowledge economy, but also the main form of the network economy, or the typical model of the future circulation of enterprises