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在科技的催生下数字传媒形式和技术得到优化升级,与以往的数字传媒相比,更加便利且提升了人们生活的质量,并得到人们的广泛认同和应用。对于图书行业来说,使得人们对图书有了新的诠释和认知,更对图书资源的消费有了更多的选择空间和余地,这不免对图书出版行业来说既是机遇又是挑战。在这样的数字传媒普遍应用的浓郁社会氛围下,就需要图书策划编辑重新审视自我在图书出版行业中的角色,基于数字传媒环境对图书行业的革新以及消费者对图书
The technology and form of digital media have been optimized and upgraded under the birth of science and technology. Compared with the digital media in the past, this has facilitated and improved the quality of people’s life and has been widely accepted and applied by people. For the book industry, it makes people have a new interpretation of the book and cognition, but also on the consumption of book resources have more room and room for choice, which can not help but for the book publishing industry is both an opportunity and a challenge. Under such a strong social atmosphere that digital media is commonly used, it is necessary for book plan editors to re-examine the role of self in the book publishing industry. Based on the innovation of the book industry in the digital media environment and the consumers’