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公共关系倡导的“公众至上、诚信为本、公平合作、和谐发展”的理念,灵活应变、刻意创新的策略,使公共关系课程在培养学生的文明素养、完善人格、社会能力等方面具有独特的功能。职业院校需要不断改革和完善这门课程的教学和实践,任课教师更要把握公共关系课程定位,充分发挥课程本身蕴涵的素质教育优势,促进学生综合素质的全面发展。
Public relations advocated “public first, honesty, fair cooperation, harmonious development ” concept, flexible and deliberately innovative strategy to make public relations courses in cultivating students’ civilized accomplishment, perfect personality, social ability and so on Unique features. Vocational schools need to constantly reform and perfect the teaching and practice of this course. Teachers should grasp the orientation of public relations courses and give full play to the advantages of quality education contained in the course so as to promote the all-round development of students’ comprehensive qualities.