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“扬子名医团”是扬子晚报教育卫生部运营的微信公众号,经过1年多的发展,目前粉丝数量已突破45万。运营团队通过策划公益活动、举办“人气评选”、提供个性化服务等一系列举措,尝试建立起一种新闻+服务的运行模式,探索健康传播在新媒体环境下如何抓住全新发展机遇。发挥资源优势,以公益活动树立形象医疗健康主题是民生新闻中的重头部分,扬子晚报一向重视医疗健康新闻的报道,除每天健康新闻版之外,每周还有生命周刊,多年来,在
“Yangtze famous doctor ” is the WeChat public account operated by the Education and Health Ministry of Yangtze Evening Post. After more than a year of development, the number of fans has exceeded 450,000. The operation team tries to set up a mode of operation of news + service by planning public welfare activities, holding “popular selection” and providing personalized services, and exploring how health communication can seize new opportunities in new media environment. . Give full play to its advantages in resources and establish an image through public welfare activities The theme of medical and health care is the most important part of the people’s livelihood news. The Yangzi Evening News has always attached importance to the coverage of medical and health news. In addition to the daily health news edition,